Fran Hidalgo
-President and CEO-

Meet Fran Hidalgo, the dedicated President of H.O.A. Management Services, Inc., specializing in on-site management, operations, and financial solutions for San Diego’s diverse communities. At the helm, she leads a seasoned team, including on-site community managers, financial experts, and customer service professionals, all working in harmony to deliver top-tier executive-level on-site management to HOA Communities.

Her role extends to meticulous oversight of financial reporting, ensuring compliance with Generally Accepted Accounting Principles. With over three decades of accounting experience and more than 25 years dedicated to HOA Management, she is a seasoned professional who has held key roles such as Controller, Financial Manager, General Manager, and more.

She holds industry certifications including Certified Community Association Manager (CCAM) and has earned designations like Certified Manager of Community Associations (CMCA®) and Association Management Specialist (AMS®), demonstrating her commitment to high standards of professionalism. With her expertise, your Association is in capable hands, poised for excellence in management and financial solutions.

Alyssa Rodriguez
-Exec. Director of Operations-

With a Bachelor’s degree in Business Administration from Pacific Union College, Alyssa brings a deep passion for finance and a dedication to serving you. She embarked on her journey at the prestigious Granados and Hillman tax firm in Angwin, CA, where she discovered her love for the simplicity and clarity of financial management.

Alyssa’s career journey led her to become a Vendor Manager at Midland Credit Management, where she wholeheartedly committed to building strong relationships with major financial institutions across San Diego, ensuring clients received tailored solutions and impeccable service.

But for Alyssa, it’s more than just numbers; it’s about people. For three years, she served as a Patient Representative at Sharp Hospital, demonstrating her unwavering dedication to top-tier customer service and a compassionate approach.

Outside of her professional life, Alyssa is a loving wife and devoted mother, cherishing her family and understanding the value of nurturing relationships and providing exceptional care. Whether she’s managing your accounts, fostering vendor relations, or enhancing your community, Alyssa is here to leverage her expertise and offer you personalized service. Your satisfaction is her priority.

Gerald Rodriguez
-Exec. Director of Field Services.-

With over 5 years of dedicated experience in the field of Logistics, Gerald brings his expertise to provide efficient and effective solutions for your needs. He has previously served as an account executive for the number one lender in the country, gaining valuable insights into financial management and customer service excellence.

In addition, Gerald boasts more than 10 years of project management expertise in the construction industry. His proficiency extends beyond professional roles, as he is fluent in both English and Spanish. Outside of work, Gerald is a devoted father, a loving husband, and a skilled cook, actively participating in and contributing to his community.

He is enthusiastic about applying his knowledge and experience to each owner’s account, offering top-notch customer service and comprehensive assistance with account information, vendor management, and community upkeep. Your satisfaction and peace of mind are his priorities.

Gabriel Hidalgo
-Executive VP of Finance-

Gabriel serves as the Vice President of Finance at H.O.A. Management Services, Inc., where he has been instrumental in steering the company towards financial stability and growth. With a keen eye for detail and a strategic mindset, Gabriel oversees all financial operations, from budgeting and forecasting to financial reporting and investment management, ensuring the financial health and sustainability of the organization.

Educationally, Gabriel holds a BS in Biology from Southern Adventist University, and has since pursued further professional development through certifications such as CMCA (Certified Manager of Community Associations). This academic foundation, coupled with his real-world experience, positions Gabriel as a leading expert in the field of finance.